Becoming a Wedding Planner in Today’s Competitive Market

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Email
  • Google Plus

To compete in today’s market, you have to step up your game through continuing education


Everyone thinks they can be a wedding planner these days. And the truth is, they can. There’s no barriers to entry; you don’t need to get a license, buy any equipment, or pass a test to be a wedding planner. You just hang out a shingle and you’re good to go.

That doesn’t mean you’ll be a successful wedding planner though. Even in industries where there are barriers to entry, like law, there is a big gap between your average strip mall lawyer and a superstar corporate attorney.

So how do you separate yourself from the pack? For one, you’ve got to know more than the average planner. You have to know, for example:

  • to insist that your lighting vendors wrap their poles in fabric and cover those hideous sandbags on the pole bases.
  • how to create a venue cost-comparison chart, one that factors in the “hidden” costs of hosting the same event at several venues.
  • that two clients can say they want something “classical” and can mean totally different things.
  • how to keep guests wanting to film the ceremony with their phones from walking “into the shot” of the professional photographer.

The average wedding planner can coordinate a ceremony. They can scout locations and source vendors. They can design a killer Pinterest board for their client. If everyone can do these things, you’ve got to find the little things, the nuanced things, that set you apart.

In working with Lindsay Landman, the instructor for the Event Leadership Institute’s upcoming 2-Day Wedding Planning Intensive course in NYC in June, the thrust of our focus is things like this, things a wedding planner needs to know to stay a step ahead of their competitors.

The event planning industry often operates like an exclusive club, with members complaining about how easily new people can get into the club, but forgetting about the fact that they were the newbies once too.  You can complain about the ever-growing ranks of competitors, or you can do something about it, and raise your game.

Learn more about the Event Leadership Institute and upcoming courses at

eNews May 2014

About the author : Howard Givner

Howard Givner

Howard Givner is a strategy and growth consultant to event business owners, and the Executive Director of the Event Leadership Institute

View all articles