• Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Email
  • Google Plus

We offered many optional events and activities as part of the learning opportunities at the 2013 Event Solutions Idea Factory. Each gave attendees the chance to expand their knowledge and Idea Factory experience.

SATURDAY (pre-conference)

Expand Your Expertise through Education*  
An LWPI seminar

Learn it. Teach it. Sell it.

Meet Dina Manzo from HGTV’s Dina’s Party and learn to host party planning workshops using Dina’s new series of courses for the avid party planner. Discover how to capture the sophisticated DIY client and turn their vision into dollars.

Plus meet special guest hosts Richard Hallmarq from Lifetime’s Project Runway and model Naima Mora, winner of America’s Next Top Model Season 4 as they discuss how to use fashion trends to forecast event designs.


Welcome Reception

Every year we kick off the Idea Factory with this great networking opportunity. Get to know other attendees, event professionals from around the world, and establish new connections, resources and friendships! The Mirage Pool is a stunning backdrop for drinks and discussions as you get ready to immerse yourself in all that the event industry has to offer.

Vision of Palate Wedding Event

Wedding Reception Food Styling by Peter Callahan

Feast with your eyes and indulge in stylish offerings created by Peter Callahan Catering. At the Vision of Palate event you will engage in a food stylist approach to innovative displays for the now bride, while enjoying cutting edge edible trends.

This event will be held at the Supper Club Bagatelle, located just South of the Strip inside the new Tropicana, just a short cab ride away from The Mirage.


Presented by:


. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PETER CALLAHAN is the iconic owner and Creative Director of New York City-based Peter Callahan Catering.
 Widely credited with having created the mega trend of miniaturized savory and dessert comfort food hors d’oeuvres, Peter has been a caterer, food stylist and culinary innovator for more than twenty-five years.

Peter believes food and parties should be visual and conceptual entertainment unto themselves. Among the many things he pioneered is designing and manufacturing custom-designed acrylic and wood food display trays and shelves. These specially-designed serving elements showcase his hors d’oeuvres, beverages and foods in new, unexpected, never-before seen methods. His clever creations have now, years later, become permanent fixtures in today’s culinary and entertaining culture. Yet, Peter is constantly dreaming up new, sometimes tongue-in-cheek, whimsical interpretations of our favorite foods and beverages. Relying on a large team of in-house artisans who work tirelessly to bring Peter’s ideas to life, what may seem simple actually can take many years to come to market from concept to execution.

Peter is a Contributing Editor for Martha Stewart Weddings and has twice been named by Modern Bride Magazine as an industry ”Trendsetter.” He has created sensational events for Martha Stewart, Vera Wang, Kate Spade, JP Morgan, Valentino, Regis and Joy Philbin, Kelly Ripa, Google,  and Al Gore, among many other clients.

Long considered a well-kept secret by the event industry despite being the most publicized caterer in the country, Peter’s book “BITE by BITE: 100 Stylish Little Plates You Can Make for Any Party” by Clarkson-Potter brings to at-home chefs Peter’s unique creations and his playful methods to present them. It’s the first book in a new series illustrating Peter’s genius for re-creating foods in stylish new ways. Peter is also a founding member of the United States State Department Chef Corps. 
Peter and his wife, fashion designer Josephine Sasso, divide their time between New York City, a country house in Pennsylvania, and a summer house on Nantucket.


Harmony at Hard Rock

We are revisiting the days of peace and love and rock & roll in ways never before imagined!

You’ll enjoy some of the newest buffet and presentation concepts that’ll put a psychedelic “spin” on some classic food and design ideas in a spacious three levels of food, beverage and entertainment. Chill out in the groovy patio lava lounge and experience another vertical buffet concept that’ll leave you trippin’!


Preston’s Table: Live Demo

You have seen the designs he has done for celebrities, athletes, royals and CEO’s. Now, Celebrity Event Designer, Preston Bailey, openly shares his time-tested sales techniques with Preston’s Table attendees.

This intimate conversation with Preston will include:
• visual demonstrations and sales techniques applicable to clients adhering to the three different price points: Low, Medium and High
• how to perfect the art of up-selling
• the chance to examine various tabletops and ask Preston questions throughout the duration of the event
• permission to take close-up photos of the demonstrations

Don’t miss this chance to learn from one of the most celebrated and successful designers in the event industry.

Spotlight/CATIE Awards
View a recap of the 2013 Spotlight Awards celebration, Tapis Rouge, by clicking here.

Creative Contests
The contests at the Idea Factory offered attendees an extra opportunity to learn directly from their peers. Click here to view winning entries in the 2013 Buffet and Tabletop Contests.