Oscar Event Design Speaks to Hollywood Glamour

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Governor's Ball

The design of the 2015 Governor’s Ball – the annual event that is attended by all of Hollywood directly following the Oscar broadcast (February 22) was revealed this week at the Governor’s Ball Press Preview on the morning of February 4. The event dished up a wickedly delicious blend of velvety jewel tones brewed by event designer Sequoia Productions, floral designer Mark’s Garden and linen purveyor Resource One.

The unveiling, an annual occurrence now, was presented by Cecchetto, owner of Sequoia Productions, and her co-event producer, Jeffrey Kurland, the Governors Ball Chair and Academy Governor, to hundreds of national and international media.

Governor's Ball

According to Kurland, the look of this year’s design was inspired by Hollywood’s own legacy, specifically, the Academy’s own archives and library. And like a library, the overall room design was dark, and hushed in tone and color. On the night of the actual event, the Ray Dolby Theater at Hollywood & Highland Center will virtually be tone-on-tone, with deep burgundy velvet draping on the walls and the same on the carpet.

The designers also likened the room to a speakeasy, and in that vein, tables will be dressed with custom linens of swirling baroque and rococo patterns and rich with gold, burgundy and greens that set the tone for purple, amber and burgundy floral. Votive and pillar candles as well as table lamps will add to the speakeasy-library feeling.

Governor's Ball

Thousands of images were pulled from the Academy’s archives for use in large, illuminated photo collages. The wood box structures, which stand at 13-feet high and nine-feet-deep, and are formatted with collages of old images, will be placed around the room. In addition, hundreds of images were hand-selected and reproduced in frames for guests to take home.

Governor's Ball

As for what guests will dine on, Wolfgang Puck, master chef, Matt Bencivenga, Chef, and the entire Wolfgang Puck pastry team were on hand at this pre-event to share the creations that guests would be enjoying that night. It was clear that Puck had a few molecular tricks up his sleeve for the evening, as well as hundreds of miniature gold men to grace the dessert buffet.

Governor's Ball

No Oscar preview could be complete without those gold men, or the golden envelopes that contain the names of the winners. To that end, envelope designer Marc Friedland gave the press more insider information on how these highly coveted envelopes are produced–did you know that each envelope contains a faint statuette watermark to protect against duplication? And of course, he was continually asked who the winners would be. No doubt he’d like to know. But like the rest of the world, he will wait until February 22 when his work is opened and the winner’s name is read.

Governor's Ball

About the author : Liese Gardner

Liese Gardner

Liese Gardner is a marketing expert working with top brands and individuals in the special events industry since 1984. Among her current clients, she consults with Event Solutions as content curator for its blog and conference. She also writes about marketing and inspiration -- the fuel that drives us -- on her own blog, passionsthatdriveus.com.

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