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CSES_TrackIcons_SalesMktDozens of sessions from top industry experts give you hundreds of fresh ideas to bring your business forward. Enhance your Sales & Marketing efforts with these designated sessions.


Diversifying Your Portfolio. Booking and Producing Corporate Events
Meredith Commender, CSEP, Owner/Event Producer, Significant Events of Texas, Dallas, TX

Are corporate events a good fit for your business? You will leave this session with a clear answer to that question. Learn the benefits and challenges surrounding adding corporate events to your portfolio. Come ready for a discussion on the proposal writing process, sales strategies for maximizing marketing to this demographic, guidance for pricing and contract creation, and how vendor partnerships can lead to corporate event success.

Silver Bullet Selling. Do It All in One Shot
Deborah Gee, Recruitment Consultant, Profile Hospitality Group, Toronto, ON, CAN

Drawing on her experience in sales and management of on-premise venues, Deborah’s insight into how to grow and develop new and profitable business is the focus of this class. Learn business development tips and systems including how to recruit and manage a successful sales team, how to grow your business organically with the suppliers you use most, how to bring services in house to keep the revenue in YOUR bank account, and how to get your clients to do the selling for you by providing exceptional experiences.

Crossing Over. A Guide to Indian Corporate Event Production
Therese Cole-Hubbs, President/Creative Director, Electric Karma International, Houston, TX

You’ve mastered the Indian wedding. What’s next? If you have successfully learned the ins and outs of this market, you will want to attend this informative session outlining the things to know in the Indian corporate market. Therese Cole-Hubbs will share her experience planning conferences, galas, and corporate events in the Indian market and how they cross-over with that culture’s social events. Get a list of “dos, don’ts and wows” within the five major disciplines in the fusion corporate market: photography and videography, food and beverage, décor/design, entertainment and venue preparedness.

Culinary Innovation and Trendspotting. Adapting Restaurant Trends to Catering
Larry Liebowitz, Director of Culinary Innovation, and Cory Rockwood, Associate Director of Sales, Guckenheimer, Redwood Shores, CA

Competition in the marketplace is intense and often a company that is able to adapt to the newest food trends will have an advantage. Join Larry and Cory as they discuss current trends facing the industry and offer an overview of the ideation and collaboration of new ideas and hot concepts. Learn how to identify lasting trends from passing fads and how to adapt these to your business. Discover how to blend ideas, trends, and concepts into your own creative concepts, and to identify trends that will not only keep your company fresh and exciting, but make major contributions to your bottom line.

Cooking Up a Better Website. Four Ingredients Every Website Needs and How to Use Them
Alan Berg, Author/Professional Speaker/Small Business Marketing Expert, AlanBerg.com, Kendall Park, NJ

When it comes to a better website experience, the buzzword is ‘conversion’ – getting people to take the action you want to get them closer to doing business with you. Attend this workshop and marketing guru, Alan Berg, will show you what to add and take away from your website to attain just the right recipe for success.

The ABCs of Developing Successful Vendor Relationships
Tricia Woodman, Owner, and Yolanda Woods, General Manager, Simply Delicious Caterings, Memphis, TN

There are no sweeter words from a potential client than “I was referred by ABC Company. They say you are the best.” Developing vendor relationships is much more involved than simply attending your local networking events, sending thank you notes and hosting a yearly marketing event. Tricia and her team credit the development of strong vendor relationships as a key factor in the amazing growth of Simply Delicious Caterings. From A (always be around) to Z (zero tolerance for negativity), she will share the focused strategy practices that foster successful vendor relationships ultimately contributing to growth and bottom-line profit.

The Planner’s Playbook to Jewish Life Cycles and Event Excellence
Michele Schwartz, CEO/Publisher, The Modern Jewish Life, Austin, TX


Have you ever wondered what connecting with the Jewish community could mean for your business? According to The Wedding Report, $29,000 is spent on the average wedding. Jewish weddings typically last an entire weekend, with a large portion of their budget allocated to the wedding reception. In addition to Jewish weddings, do you speak Bar Mitzvah? Are you ready to expertly serve clients in this $1.5 to $2 billion market? Do you know Kosher rules like the back of your hand? Led by Jewish life-cycle event planning expert Michele Schwartz, this session will give you the insights, vocabulary, important issues and questions, and needed information so you can plan successful Bar/Bat Mitzvahs and Jewish weddings, and ultimately, help you grow your business.

Technology Toolkit. Applications to Help You Become More Efficient and Save Money
Sandy Hammer, CMO, and Daniel Anisman, CTO, AllSeated, New York City, NY

Have you every downloaded an app or program that sounded like it would be the perfect solution to help organize your life only to find out it really did not work like you had hoped? If so, join Sandy and Daniel to learn about tried and true technology applications that just might be the perfect solutions you have been seeking.

Clients Say the Darndest Things
Meryl Snow, Principal, Feastivities Events and Sr. Consultant, Catersource Consulting Unit, Philadelphia, PA

“What do you charge to cater a dinner for 150 guests?” “Really, you have a service charge?” “My budget is $20.00 per guest, but I have always dreamed of having a three-course seated dinner for my wedding.” Catering sales people have to respond daily to these typical questions and requests. Join this fun, but informative gameshow-style session that will pit two teams of seasoned salespeople in a competition to provide the best answers to these and more common questions.

Social Media for Event Pros. Top Tips for 2015
Nick Borelli, Marketing Director, Colortone Staging & Rentals, Cleveland, OH

You will leave this session with practical takeaways to optimize your social media efforts based on proven techniques used by different event brands. Platforms discussed will include Facebook, Twitter, Instagram, Pinterest, and LinkedIn. You will learn to leverage social media for marketing, talent recruitment, and team retention, while understanding unique user expectations, successful campaign strategies, and recent changes you need to know about.

Advanced Digital Marketing to Grow Your Business
Trevor Lynn, Chief Marketing Officer, Social Tables, Washington, DC

So you’re on social media and it’s going OK. You’re sending out tweets, posting to Facebook and investing a lot of time building your online presence. What happens next? How do you turn that into sales? This session will take you past the free world of online marketing and show you how to get those followers to become customers. You will leave this course understanding the value of free online marketing and how paid online marketing can take your business to the next level.

Cultivating and Nurturing Your Media Relationships
Meghan Ely, President, OFD Consulting, Richmond, VA

In the PR world, relationships are everything. This fast-paced session will walk you through the ins and outs of media relationships and everything you need to know to cultivate, maintain, and capitalize on yours!

*Speakers and schedule subject to change.