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The 2014 Conference & Tradeshow brings you brand new speakers with exciting new topics. View the outline below for the education lineup for Wednesday, March 26, 2014.
9:30am – 2:00pm
3:00pm - 4:00pm
|The Psychology of Color and Styled Shoots
Presented by WIPA
Laura Grier, Owner/Photographer/Travel Blogger, Beautiful Day Photography, Marina Del Rey, CA
|In this session designed for business owners, photographers or anyone that wants to have more control over what their online presence and marketing conveys, Laura Grier will give you tips on ways to create and collaborate successfully with other vendors, produce shareable content and attract the client you want. Learn how to infuse visual intelligence in your marketing and organization of your business and discover how use of color in your branding can affect the client that you attract. In this session, we will also discuss the importance of using styled shoots to showcase who you are choosing to work with, your style and why you are unique at what you do; ultimately branding yourself as an experience, not just a vendor.|
Extending the Life of Your Event with 365 Marketing
Trevor Lynn, Marketing Manager, Social Tables, Washington, DC
Unique content created at events is the most powerful product of your event. This is content that cannot be copied or reproduced and is entirely yours to own, market and sell. In this seminar, learn how to leverage content to provide a 365-day content marketing plan that will extend the life of your event, keep your audience engaged throughout the year and offer diverse revenue streams.
|The Creativity of Brands
Presented by ISES
Robert Wright, Managing Director, Davies Tanner, Kent, United Kingdom
|Building a recognizable brand is based on the concept of creating one single idea that is easily and readily communicated. This simple approach is designed to quickly engage the audience and enable them to easily understand what that brand means to them and to tell others about it. In this creative and interactive session, Robert will take you through that creative process, giving practical live examples of how organizations use creativity to deliver clear brand messages.|
4:15pm - 5:15pm
|Unique Encounters That Enhance Brand Relevance
Presented by WIPA
Bess Wyrick, Owner, Artistic Director, Celadon and Celery, New York, NY
|Over the last decade big consumer brands have shifted a portion of their advertising and marketing dollars from TV, Print and Radio to live events. Celadon and Celery works closely with experiential marketing agencies to curate campaign tours for brands such as Don Julio, Nespresso, Audi and Cover Girl. The connection between consumers with brands through live face to face experiences is a growing trend. Bess will discuss the processes used to leverage her skills as a “floral installation artist” into a “branding partner” in the NY and LA consumer market place. You’ll learn how the creation of unique encounters that engage the senses and make lasting impressions deepen a brand’s relevance.
|The Art of Hotel Negotiating
Presented by ISES
Judy Brillhart, CSEP, PBC, Director of Catering, Sheraton Commander Hotel, Cambridge, MA
|Take an in-depth interactive look at hotel contracts; What do the clauses actually mean to you and to your clients? This interactive session will let you dive into reviewing hotel contracts, asking questions applicable to actual events and help you understand how hotels structure contracts so that you may negotiate the best deal possible for your client. Learn to speak the hotel lingo from understanding REVPAR to room to space rations, plus how to spot pitfalls in contracts and more.|
Lights, Camera, Clients! How to Use Video Marketing to Build Your Business
Alison Howard, Owner/Executive Director, Alison Howard Events, San Diego, CA
If one picture is worth a thousand words, then how much is a video worth? The answer is 1.8 million words, according to the experts. And that huge visual message doesn’t fall on deaf ears. Online video engagement is the fastest growing and most effective marketing tool. Brands and individuals who use video cite a marked increase in SEO, viewership, message recall and action.
As a wedding and event professional, Alison Howard has used video to dramatically increase her bottom line. The exposure that her weekly videos have given to her name, work and personality has proven invaluable. She is currently recognized as the only wedding planner with a YouTube partnership and has become a video reporter for an international wedding institute.
In this session, discover how easy it is to put your own video marketing campaign into action! From content creation to equipment to investment, you’ll get tips and techniques to overcome fears and discover best practices for production and posting.
5:30pm – 6:30pm
Refreshed, Inspired and Excited! Mastering the Catering and Events Industry Bite by Bite
Peter Callahan, Owner/Creative Director, Peter Callahan Catering, New York, NY
Blending an impeccable and demanding palate, a keen eye for design and a creative need to be always fresh and original are key elements to the success of Peter Callahan Catering. Known to the discerning client as a culinary design studio, Peter and his talented team focus on producing experiential events and products never seen before for a clientele who has seen it all. In addition to many appearances on TV, Peter is also a Contributing Editor for Martha Stewart Weddings and has twice been named by Modern Bride Magazine as an industry ”Trendsetter.” Learn from a true catering & event visionary the upcoming industry trends, how to turn your everyday experiences into extraordinary events and why innovation is an essential element to your success. Leave this session and the Catersource and Event Solutions Conference armed with more knowledge, more inspiration and more motivation than you can imagine possible.